Carpano Punt e Mes - Aperitivo Originale

Carpano Punt e Mes - Aperitivo Originale

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Description

"Punt e Mes has a golden orange colour with topaz tones, herby aromas and dark red, black dahlia with vermilion shades. The initial taste is one of sweetness, characterised by an intriguing accent of orange. This is followed by the characteristically bitter taste of the quina and ends on a sweet note.

Punt e Mes is delicious served straight with a slice of orange peel but is also perfect as a base for cocktails such as the famous MITO, the Manhattan or the legendary 70′s Punt e Mes.

The bizzarre origin of its name came into common usage with “regulars” of the wine shop ordering Punt e Mes with a gesture.  Whereby they would only need to raise their thumb to mean one Point and trace a straight line upwards in mid-air to mean a Half point for the barman to understand straight away that they wanted a Punt e Mes. It was a favourite drink of the founder of FIAT, Giovanni Agnelli, as he recalled in his memoirs of 1916."

 

--------THE PRODUCER--------

Carpano

The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Carpano’s wine shop was situated just opposite the Royal Palace and, confident of the appeal of his new product, he sent a crate of Vermouth to King Vittorio Amedeo III. The king took such an immediate liking to the drink and he adopted it as one of the royal household.

1820:  From wine shop to factory

The Carpano wine shop became the city’s focal attraction and in 1820, Giuseppe Bernardino Carpano, Antonio’s nephew, decided to give his venture a legal structure by establishing the "Fabbrica di Liquori e Vermut Giuseppe Carpano, già ditta

In the next few decades, the company continued to consolidate its activity by distributing its products worldwide, up until 1978 when it acquired the Caffè Sport Borghetti brand.. This brand is part of history and of Italy's tradition of entrepreneurial craftsmanship, sharing with Fratelli Branca an equally long tradition of quality spanning more than one hundred years (it was established in 1860), and continuing along a path of success with Fratelli Branca Distillerie.

The First World War marked a period of enormous change in history. In 1939, after the start of the Second World War, the business was sold to Silvio Turati.

Branca Company acquires Carpano. This acquisition enabled the Milanese company to increase its products portfolio in line with the excellence and quality that have always characterised Branca policies, loyal to its motto of Novare Serbando, in other words to always continue along the path of innovation without ever losing sight of the past and its own traditions.

Today, the product is as loved in Italy as it is in other countries, where the trend in consumption is continually increasing. Carpano is expanding the reference market of the original vermouth for good, thanks to the work being done by Distillerie Branca who are taking its undeniable quality around the world. An example of this is the House of Carpano’s newest product – Vermouth Dry. This vermouth completes the product range, keeping in line with the Carpano tradition but with the innovation of Distillerie Branca.