The Producer
Wine can be fun!
We make fruit-forward, fun, bright and expressive wine in our urban winery in New Plymouth, Taranaki.
Made by our winemaker Jules van Costello, Known Unknown wine and cider is all about exploration and innovation.
Our philosophy
The world of wine can be exclusive and elitist, however, as an urban winery we’re dedicated to changing that. We want to make wine fun, approachable, accessible, and transparent.
When you visit our wine room, you are also visiting the winery where the wine was made. There are no secrets at Known Unknown.
We look outside the wine world in terms of how we make and sell wine because it pushes the boundaries and pushes us forward. We are influenced by art, design, music and food and thrive on collaborating across disciplines.
Most importantly, our wines are fruit-forward, fun, bright and expressive.
Our winemaking
We make natural and lo-fi wine and cider.
We strive to work with organically grown fruit and process the fruit intuitively without added yeast, mechanical intervention (other than a pump), fining or filtration, and bottle with only minimal added sulfur. We believe this is the best way to express the purity and personality of the fruit we work with.
When we do experiment, we’re led by the fruit itself and seek to express it in a new context rather than impose our own will.