Licor 43

Licor 43

NZD$65.00
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Description

"Licor 43, or Cuarenta y Tres ("43" in Spanish), is a sweet, vanilla-flavoured liqueur. It is produced in Spain by the Diego Zamora company, using a total of 43 flavouring ingredients, including citrus and other fruits, herbs, and spices. "


--------THE PRODUCER--------

DIEGO ZAMORA GROUP

Mr. Diego Zamora with his brother and sister, Angel and Josefina, and the support of Emilio Restoy, Josefina’s husband, gathered all they had and, with hard work and unlimited enthusiasm, started to bottle the liqueur themselves.
A humble beginning made of passion that started the history of Diego Zamora group.

Within a few years, we became a market leader. The advertising industry in Spain was still emerging, but the investment in graphic and audiovisual media set a constant in our development. Besides, it helped to create some of the most memorable ads from that era.

Spain started to see the arrival of thousands of tourists eager to enjoy the paradisiac climate and the unforgettable beaches. All these people discovered Licor 43 and the word of mouth started to spread when they returned.
Naturally, the next step was to export our golden liqueur so it could be enjoyed everywhere.

In the 70’s our messages were full of colour and modernity, associated with crushed ice, consolidating itself at that time as a long drink: Pilé 43. The borderline between advertising and pop art was blurred, inviting a generation to declare the “war on vulgarity”. 

 
The success was overwhelming, and LICOR 43 became a top (INTER)national brand.